Effective Date: June 20, 2025
Last Updated: June 20, 2025

Introduction

Authentic Beauty by Monica ("we," "our," or "us") operates the website authenticbeautymonica.com (the "Service"). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, mailing address

• Communication Data: Messages sent through our contact forms, email correspondence, text messages

• Booking Information: Event details, dates, location, service preferences when scheduling appointments

• Beauty Preferences: Makeup style preferences, skin type, allergies, reference photos

• Payment Information: Billing details for services (processed securely through third-party payment processors)

• Event Information: Wedding details, special occasion information, bridal party size

Automatically Collected Information

• Usage Data: Information about how you interact with our website

• Device Information: IP address, browser type, operating system

• Cookies and Tracking Technologies: To enhance user experience and analyze website performance

How We Use Your Information

We use your personal information to:

• Provide and maintain our makeup artistry and beauty services

• Process bookings for consultations, trials, and beauty sessions

• Communicate with you about your appointments and services

• Send you beauty tips, newsletters, and service updates (with your consent)

• Create personalized makeup looks based on your preferences

• Coordinate with vendors for weddings and special events

• Improve our website and services

• Process payments and manage invoicing

• Send appointment reminders and follow-up communications

• Comply with legal obligations

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except:

• Service Providers: Trusted third parties who assist in operating our website and conducting business (e.g., payment processors, email service providers, calendar scheduling systems)

• Vendor Coordination: With your explicit consent, we may share relevant appointment details with wedding planners, photographers, or venue coordinators to ensure seamless service delivery

• Legal Requirements: When required by law or to protect our rights

• Business Transfers: In connection with a merger, acquisition, or sale of assets

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Your beauty preferences, photos, and personal details are stored securely and accessed only by authorized personnel.

Your Rights

Depending on your location, you may have the following rights:

• Access to your personal information

• Correction of inaccurate data

• Deletion of your personal information

• Restriction of processing

• Data portability

• Objection to processing

To exercise these rights, please contact us at hello@authenticbeautymonica.com.

Cookies Policy

Our website uses cookies to:

• Remember your service preferences

• Analyze website traffic and user behavior

• Provide personalized content and beauty recommendations

• Enable social media features and photo sharing

• Improve booking and scheduling functionality

You can control cookie settings through your browser preferences.

Photo and Image Usage

Client Photos

• We may request permission to use photos from your beauty sessions for portfolio and marketing purposes

• Your explicit written consent will be obtained before using any images

• You have the right to request removal of your photos from our marketing materials at any time

• Reference photos you share with us are used solely for service delivery and are kept confidential

Social Media

• With your permission, we may feature your makeup looks on our social media platforms

• You can specify any restrictions on photo usage during our consultation

Third-Party Services

Our website may contain links to third-party services such as:

• Social media platforms (Instagram, Facebook)

• Review sites (Google Reviews, Yelp)

• Booking platforms

• Payment processors

We are not responsible for the privacy practices of these external sites.

Data Retention

We retain your personal information:

• Active Clients: For the duration of our service relationship and up to 2 years after your last appointment

• Marketing Communications: Until you unsubscribe or request removal

• Photos: As specified in our photo release agreements

• Legal Requirements: As required by law for tax and business records

Children's Privacy

Our services are intended for individuals 18 years of age and older. For clients under 18 (such as prom services), we require parental consent and will communicate directly with parents/guardians regarding bookings and service details.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

Beauty-Specific Data Handling

Skin Sensitivity and Allergies

• Information about allergies and skin sensitivities is treated as sensitive health data

• This information is stored securely and used only for safe service delivery

• We maintain detailed records to ensure consistent, safe makeup application

Trial Session Records

• Details from trial sessions are kept to ensure consistency for your actual event

• Photos and notes from trials are stored securely and deleted after your event unless otherwise requested

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy on this page

• Updating the "Last Updated" date

• Sending email notification for significant changes

• Announcing updates on our social media platforms

Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: hello@authenticbeautymonica.com
Website: authenticbeautymonica.com
Business: Authentic Beauty by Monica
Service Area: Bay Area, California & Travel Destinations

For immediate concerns regarding your personal data or to request data deletion, please include "Privacy Request" in your email subject line for priority handling.